Internet Time Machine

Do you ever wish you had an internet time machine?

A device you could use to go back & see earlier versions of either your own site/s or …. any site (maybe what Facebook looked like when it started?)

Well, there IS just such a machine – its called ‘WayBackMachine’ from – and this is how it works …

Just like Google crawls the internet ‘indexing’ (storing) WebPages so you can find them with search, so WaybackMachine has taken ‘snapshots’ of millions of WebPages … for years – & stored them in a virtual vault

How many WebPages? How about 280 BILLION!

(They also archive old films, audios & software)

You can enter the url (www address) of any site and see if the machine has stored an earlier version of the site.

(You can also ‘force’ it to snapshot, copy and store site or webpage at will)

I use this facility when articles appear about me in the international media. I’m fortunate to have had my ideas appear on hundreds of syndicated news sites etc all over the world (CBS, FOX, CNN, NBC etc etc) but …

I know these pages will eventually disappear as new content & stories take the place of mine. Sometimes the articles are only visible for a few days – so when something from or about me appears on a page somewhere, I get the page address & use TheWayBackMachine to index it … forever

This way, if someone (including me) questions what the article said, or if it even appeared at all, I know that snapshot page is stored in the Machine & I have the archive url which the Machine gives me

This can be fun and VERY useful for all kinds of personal, professional & legal reasons  ;0)

Go HERE  now and check it out

Four sales in one

When you are selling stuff (and this could include an idea) there are in fact FOUR sales that MUST be made before it’s a done deal

I’m sure there are exceptions to this, but like all exceptions, they prove the rule by being … exceptions!

So, this is what your prospect has to buy (& usually in this order too)

•    They have to ‘buy’ YOU
•    They have to buy your company
•    They have to buy their problem
•    They have to buy your solution

OK, let’s lay this out …

It doesn’t matter if they know they have a problem & like your solution – if they don’t like you, they probably won’t buy

Ever heard the idea ‘People buy people first’?

If you had 3 joiners at your house quoting for a job & you really didn’t like the second guy – he isn’t getting the work now is he?

OK – They may like you, but – for whatever reason, they aren’t sold on your company

Maybe they have had a bad experience, or know someone who has, or read about someone who has etc etc etc. If they don’t ‘buy’ your company, they aint buyin’

Next, they have to actually buy the fact they have a problem! You could be ‘Mr. Saturday night’ and your company could be the best there is, but if they don’t think they need dem windas, they aint buying any, right?

This is like the person who refuses to seek treatment or therapy – his or her situation is a problem for everyone else!

If they themselves don’t much care, they won’t take action towards a solution

Finally, they have to buy your solution

To labor the point – they may love YOU to bits, think your copier company is great, know full well they need a new copier on the hurry-up,  but …

… they just don’t like the copiers you have

Too big, wrong colour, too noisy, whatever

Sooo – whats to do?

Professional salesmen concentrate only on things they CAN change

If it’s not your business you likely can’t change the company name, its literature, its reputation in the market, its products or its rates / prices …

So what can you control?

All you can control is your likeability (rapport skills) & your presentation

If you need help with such things, get in touch

A most potent verbal tool

… Perhaps the most potent verbal tool is …

A compliment

Oh, the power thats available if you understand & use the ART of the compliment

Yes, art. There is an art in both giving & receiving a compliment, & sadly, most people simply don’t know how to do either

Lets look first at giving …

When we give someone a compliment we call it ‘paying’ – because, just like ‘spending’ time, someone way back when realised compliments, like time, are a currency

When I talk about compliments being a ‘tool’ & having ‘power’ I don’t mean to sound cold or manipulative, but – the fact remains that humans usually DO use them as currency

It COSTS the person giving the compliment something – exposure of feelings = vunerability

Compliments are potent medicine & by-pass many modern filters, especially if they are meant – if the compliment is sincere. You can always find something to compliment about another person – if you want to, and if they are socially calibrated, the receiver appreciates the cost you just paid

So the art of paying a compliment is about bravery, timing & sincereity

I have a confession. When I meet someone new, in either a social or business setting, I pay them a compliment for two reasons …

First, we both get a fuzzy feeling, but more importantly, few things build rapport quicker than a sincere compliment …

My second reason is … its a VERY usefull shortcut

I can tell a LOT about a persons self worth & social callibration in seconds just by the way they RECEIVE a compliment

Time to CHECK YOURSELF. When someone pays you a compliment, are you ‘uncomfortable’?

Men often are

Do you immediately invalidate, deflect & deflate the compliment …

He: “Oh, that IS a beautiful skirt”
Her: “What, this old thing? I think the hem is coming down”


When someone has decided to PAY you a compliment, at COST to themselves, why oh why would you catch it & throw it on the floor or dodge it altogether?

THINK. WHY was the giver paying you the compliment?

What are they REALLY saying?

In the above scenario, the guy is saying – “I want you to know I think you look great & it’s important to me you understand I’m brave enough & sincere enough to actually say something”

Did her response validate his effort? Recognise the real message & meaning? Acknowlege his emotional ‘cost’?

What should she have said?

“Why, Thank You”

This is essential part one – acknowledgement. Letting him know compliments are appropriate, well received & safe

Leads to optional part two:

“You’re looking hot yerself” = reciprocation

Look how much communication those two had in just a few words!

Imagine you were a real fan of say, Michael Bublé. You get to meet him & blurt out – “Michael – I know you must hear this all the time, but I’m a real big fan of your work – I just loved your last album”

Can you imagine Michael Bublé saying “Oh, well, you should have heard the stuff that didnt make the cut. Soooo many songs I just couldn’t get right, most of my new songs are just rubbish …”

Noooo, he would just say “Thank you very much – I sure appreciate that. What’s your favourite track?”

He knows his work is well received. His self-worth is validated daily

He also understands that the fan was taking a HUGE risk with that ‘I know you hear this all the time’ line so he validates the compliment & repays the compliment with momentary engagement

THAT, is social callibration & thats how to receive a compliment

When someone pays you a compliment (even if they cock it up but you can ‘hear’ the real message) don’t dodge it or stomp on it or let it fall to the floor – display your self worth by saying “Oh, Thank You”

We would both be wrong

The German philosopher Arthur Schoeppenhauer noted that new ideas go through three phases …

  • First, they are Ridiculed
  • Then, they are Violently Opposed
  • Eventually, they serve as self evident

In 1920, WT Grant saw the potential for putting many small traders under one roof, so opening the first ‘department’ store

His idea was so heavily ridiculed that for 10 years, between 1920 & 1931, department stores were so opposed they were virtually outlawed

In 1931 the Fair Trade laws were passed & the department store moved to serving as self evidently a good idea

In 1959 Franchising fell 11 votes short in the US congress to being forbidden as a pyramid scheme

It is now an $800 BILLION sector

Only 3% will involve themselves at stages 1 & 2 – the other 97% wait until the opportunity is ‘self evident’ – by which time your experience tells you the real opportunity has passed

“The opportunity of a lifetime must be seized within the lifetime of the opportunity”

Lets say you had money to invest & a few years ago a friend who knew this called you up in a breathless tizzy …

“Whoa – I’ve just had this terrific idea … OK Three turtles get flushed down a khazi & along with a rat who knows kung fu they’re exposed to radio active slime & they grow to human size & fight crime from the sewers & eat nothing but pizza & call themselves ninjas even though they’ve got the disguise completely wrong & it’s going to be great its going to explode they will be on lunch boxes & named after famous painters and … all I need is like £20k & I’ll give you half … it’s gonna be huge … you IN?”

What would you have said?

Mmmmm so would I!

… & we would BOTH have been wrong

My point here?

Just because a proposition sounds wacky to you, you old fart, doesn’t mean it won’t appeal to kids

I mean, Teletubbies? Really?

How to market to an email list without broadcasting to it (zero risk of spam)

If you have access to an email list but either don’t have it loaded into a paid autoresponder service (like Aweber or GetResponse) OR the people on the list have never heard of you (so broadcast emailing them would be spam) here’s the stealthy solution

The email address people have lodged with Facebook is ALWAYS a good, live address they check – so FB email records are super clean – no throwaways

When advertising with FB you have several options. You can of course choose to have your ad seen only by an audience you cobble together from their in built targeting options, based on gender, age, location, interests, groups joined etc

But you can also create a ‘Custom Audience’ – where you tell Facebook …

“THESE are the exact people I want to see my ad, the only people”

(so yes, in theory, you can have your ad shown to just one person)

Facebook allows you to upload a list of email addresses (or phone numbers by the way) which they then go to work trying to MATCH to any registered users email address they have on file. Once their computers have finished scanning the millions of records they have – & have matched as many as possible to the list you uploaded, this then produces for you a ‘custom audience’

Facebook subsequently deletes the file you uploaded once the custom audience is created

Facebook like this because the high level of precise targeting increases the chance of a (paid for) click exponentially

So lets say you uploaded 1000 email addresses. If they are your own paying customers emails addresses, the match rate will be high (900 +) If the folks on the email list are NOT your customers, the match rate will be lower, but still, you will be able to show your ads JUST to those people, however many or few they may be

This is amazing if you think about it. Let’s say you sell carpets in Birmingham & you have an email list of people who are moving house in Birmingham, you can upload that list & show ads JUST to house movers in Birmingham

Or let’s say you have a list of 10,000 architects, with only mailing & email addresses. You could send them direct mail, which won’t be cheap. Or you could use a stripper (free) to scrape only the email addresses from all that data, and upload THAT list to Facebook. THAT’S how you could advertise DIRECTLY to those architects without email or direct mail, and don’t forget, this ain’t a newspaper ad so …

You only pay when someone actually clicks on your ad!

here’s a short (under 4 mins) video showing step by step how to do this in Facebook ad manager


Money From YouTube

Make money creating Product Review Videos

Some of the most viewed videos on YouTube are product review videos

Some of these get millions of views. A few have close to a hundred million views. Think about that – what would it be like to have a hundred million views on YouTube? If it were your video and it was monetized, you could earn tens or even hundreds of thousands of pounds from Google in Adsense revenue from that video – for several months

To me, that looks like a great way to make a living. Creating and posting product review videos on YouTube. The good news is creating these kinds of videos can be pretty easy. In mostcases, all you need is a tripod and any kind of camera that can record video

If you’re camera shy, don’t worry. In many review videos, the person doing the review never appears on camera. So you don’t have to worry about what you look like on video

Of course it helps to know a few secrets about setting up and editing a product review before you start shooting. To make it easier, I’ve found a video from one of my mentors, Bill Myers, who created a short video called a ‘Three minute guide to shooting a product review video’, which shows the easy way to create these kinds of videos

If you’ve ever wanted to produce one, or see one that has close to a hundred million views, be sure to check out Bills videos HERE

You might want to consider joining Bills site. I’ve been a member for 14 years, and you couldn’t pay me to cancel even though I don’t visit that often

Please note that the link above is NOT an affiliate link, I just know that if you are creating products, Bill Myers is the man (He is the ‘Mysterious American’ that launched Andrew Reynolds)

Could You Be Wrong?

How long does it take to change your mind?

Many believe that, as their world view is set & their belief systems are in place, it would take a well pondered, well articulated persuasively reasoned argument to make them even consider another point of view.

This isn’t always the case. It’s entirely possible to change your stance 180 degrees in a few seconds …



One dark & stormy night in 1944, a huge battleship was returning to port after a training mission. The seas were very heavy & visibility was exceptionally poor, so the captain sat on the bridge to make sure all was well …

Through the dark, the lookout shouted “Light bearing off the starboard bow Captain”

“Is it steady, or moving astern?”

“Steady Captain” the lookout replied. This meant the ship was on collision course!

The captain ordered the signalman to send a message – “We are on collision course, advise you change course 20 degrees”

Back came the reply – “Advise YOU change course 20 degrees”

Taken aback, the captain stood up. “Send this” he barked …

“This is a battleship & I am it’s captain. Change course 20 degrees”

Back came the signal – “I am a seaman, second class. Advise YOU change course 20 degrees!”

The captain was getting irate now – “This is the USS Missouri, a 60,000 ton Iowa class battleship. We are fully armed with 8 quad Tomahawk ABL missiles, 4 quad Harpoon cans, 3 triple 16/50 guns, 6 dual 5/38 & 4 Phalanx CIWS rockets … STRONGLY advise you change course 20 degrees … immediately!”

After what seemed like an eternity, back came the reply … “I am a lighthouse”

Fish, Poles, Boxes & Buttons

As told by Mike Filsame …

What is the connection between Fish, Poles, Boxes, and Buttons?

Well, I am sure you have heard the old lesson of:

“Give a man a fish, feed him for a day… If you teach him to fish, you feed him for a lifetime”

Now, while that is noble and true, the fact (the very very SAD fact) is that MOST people who want to eat fish do not want to learn how to fish. In fact, most people do not want to LEARN how to do anything.

So what does that mean? Does that mean that people really just want the fish?


But they don’t just want the fish, they want it cooked, served right out of the oven, with a great white wine, butter and lemon on to baste it, and some nice rice and vegetables on the side.

And … They want it in a nice environment, and they want pay a premium that includes someone else washing up

Here’s the progression…

Fish: Teach “How to” Catch Fish – 10% of market, high refund rate

Pole: Sell The Pole – 20% of market, medium refund rate

Box: Give Him The Fish – 30% of market, Low Refund Rate

Button: Prepare the Fish Dinner – 50% of market, Pays a Premium, keeps coming back, and virtually no refund rate

So we spoke about Fish and Pole … What do I mean by “BOX”?

Well, selling a “Box” is a whole lot better than teaching how to fish, or selling the tools (pole) to help you fish. ‘The Box’ means “Business in a box” or “Solution in a Box” – But it still requires the person to do a little bit of work.

So does that mean the best business to be in is selling “Buttons”?


You want to be in the business of selling buttons. People want to push buttons and get results. You want PUSH BUTTON NICHE results.

Look at the BUTTONS that sell every day on TV!

  • The Diet Patch – Place a patch on your arm, lose weight
  • The Diet Pill – Eat what you want, and still lose weight
  • The Roomba, cleans your house while you sleep
  • The Rotisserie Gold – Set It and Forget it
  • Magic Cream to Remove Wrinkles
  • Re grow hair while you sleep
  • Whiten Your Teeth in 2 minutes per day


If there is a service, there are ALWAYS people willing to pay more, to get better, faster, premium service. Look at airlines for example. People pay 10x the price to get in line faster and get off the plane first (to meet everyone at baggage claim at the same time) as well as a nice seat and better dining.

If you go to amusement parks like Disney, you will now notice they sell Premium PASS tickets, that means you pay an extra $20, and you can go on the express line and not have to wait on 45 minute lines to get on a ride while they just walk you right to the front.

We live in a FED-EX world. People want it NOW and they are willing to pay a premium to get it faster. (Just look at a Amazon check out.) – We can have it mailed for FREE with their super saver, or we can pay an uplift to have it tomorrow. Many people pay more for shipping than they do for a book, just so they can have it NOW, and not have to wait.

SIDE NOTE: You are losing money if you do not offer a premium price and better service. There are people that WANT to pay more to be a VIP or Platinum member. Just look at the VIP up-sell you see for dinners when we buy a seminar ticket

If you go to a Tony Robbins Event, he has Platinum Members in the front row. Then they have Premium tickets in the first 5 rows. These people pay $800 more than the average price. (Just like we see at sporting events. Better seats, premium price. And people are willing to pay. People pay up to $1 Million per year for luxury suites at ball parks and stadiums.)

WORSE: If you do not offer a premium service, people may not even use your product. They may only deal with people that will take more of their money to treat them better. I have many friends that will not fly Southwest Airlines because they have no “First Class” seating!

Fact: There is an expression in the sales business…

“Low Gross, High Grief – High Gross, Low Grief”

What that means is more often than not, the people that pay your more money are better clients. Those that penny pinch (more often than not) will be high grief. (You are better dealing with 10 people paying £1000 than 100 people paying £100.)

In fact, there is a little known secret in the insurance industry. If you ever wondered why they run your credit history (in the USA) when you go to pay for car insurance, you may be surprised what the reason is. They do not need to know your credit because they are not lending money. You pay first, then get a policy. If you do not pay, they just cancel you on the spot … SO WHY THE CREDIT CHECK?

The insurance companies have found that people with low credit scores generally have low cash flow. People with better credit unusually have better cash flow. The bottom line is, people with better cash flow are LESS likely to make a claim for an small fender-bender than people with poor cash flow (usually poor credit)

The end result is, people with good credit usually avoid making a claim and pay for the £800 repair themselves because they know that making a claim can raise their rates on all 3 cars, or they maybe even be dropped from auto and home all together. Poor cash flow people tend to place every little claim with the insurance company and therefore are not the ideal clients for a profit seeking private insurance company. So THAT is why an insurance company will not carry someone with a low credit score.

Bottom line is, you want to deal with PREMIUM customers.

Heck, if you give me the option, I will pay more, just because I want to be better than average. I will admit, I love to walk on a plane before everyone else and go faster through security while people give me that look like “You bastard – I have been here for 45 minutes!”

So I hope you are starting to see a picture here.

You want to offer premium services for people. You want to SELL BUTTONS … and buttons sell at a PREMIUM.

Lets look at Adsense as a niche …

Teach “How To” = FISH – You can write an ebook to teach people how to make money with Adsense. This may establish you as an expert. Sales will be not bad, and refunds will be higher than the following.

POLE (Make Fishing Easier) – You can create a software that makes it easy for people to make a site and place Adsense on it. Typically, I have found that software can outsell “HOW TO” almost 3 to one at double the price.

BOX (Just give them the freakin fish) – You can make site templates, that is like a business in a box. All they have to do is load them up, do a little work, and they can start making money, – Very low refund rate. (They rarely say, this is too hard. They know what they are getting)

BUTTON (Prepare the fish yourself) – You can build the sites yourself, then get them making money. And then you can sell this PUSH BUTTON “Turn Key” business for a premium and it will fly off the shelves and they will love you, pay you top dollar, beg you for more, and almost never refund.

And guess what, you can teach them to fish when they buy the BUTTON. You make that part of the FREE BONUS?

Are you starting to see the picture?

If you look at the example above, you can follow Joel Comm’s Adsnese business model trough the first three. After Joel Comm learned himself how to make money with Adsense, he wrote an ebook and starting a coaching program. He then followed with software. (POLE)

They both made him a pretty penny. But when he went to the “BOX” method, he sold 10 x more in a total of 7 days, then he did with both previous models in 2 years! And guess what … people lined up to pay him AGAIN, and the yet AGAIN when he came out with new “BOX” templates the 2nd and 3rd time!

Recently, I worked on a project in the same market. It took me and Ray (my partner on the project) almost 1 year to make the “Button”, and we sold-out the project in 7 hours!

We sold over 1000 sites, and made over $100,000 in just 7 hours and had to put SOLD OUT on the page. If I hade 10,000 sites, I could have sold them all and made $1 Million dollars. –

And the refund rate is near ZERO, and even though I stated: “once they are gone, they are gone”, I still have people coming to my help desk begging me, YES BEGGING ME, to build more sites for them and they will pay DOUBLE the asking price. – The price, $749 and they FLEW OFF THE SHELVES! –

1 EMAIL – 7 Hours – NO JV PARTNERS – No Pre-launch – ZERO BUZZ

CONTRAST: A much superior product I sold 2 months ago, was called me “” – This product sold for $497 (almost half of the pre-made sites) and quite frankly, is one of the best products you can buy today on building a business online. (Google Reviews to see)

Now, we did very well with these. Yet we needed a huge pre launch campaign and paid huge commissions to affiliates and had to rock the world for 7 days to do so.

But I am sad to report, the refund rate on this product was higher than I wanted. I was hoping for 3% (Because it is so good.) It was more than double that. It was 8.2% – That’s right, over 200 people shipped the course back to us. While I was heart broken, it was a simple reason…

REASON: The Course Was Teaching People “How To” Fish.

We would get calls stating. “I want to return it” We asked why? “I did not even open the box, I just do not have time to learn all this”

or… “I opened the box, and felt overwhelmed”

or… “I skimmed thru the pages, I already know it all” (Yet, I have not made any money online, and this is a DVD course, and the ‘pages’ were only transcripts of the quality DVD’s to use as a way to take better notes.)

or… “Now What?” We said, watch DVD1, then 2, then 3, and go thru the course. – The person said: “I do not want to go thru the course, I already saw everyone speak. I just want to know what to do to make money.”

Essentially – “Don’t show me the recipe, just give me the pie”

But what I realized, is the main reason these people asked for refunds is simple, they just do not want to take the time to learn, or they do not see learning as fun. They do not want to learn how to fish, they just want the fish!

And not just the fish, they want it cooked and served with fine wine.

The bottom line is, when you can offer someone the total solution, they will line up to pay a premium. Of course, we always want to provide top quality value and exceed expectations.

And a quick side note as well. If you provide a service, that has an easy way to track a high ROI (Return On Investment), you now have the Golden Goose.

i.e. If you have a service that provides traffic to a website or something like that, people will line up to pay you as much money as they can muster, for as much traffic as you can deliver, just so long as what they spend with you can give them more in returns than they are spending. (Look at Google Adwords.)

So what can you do with this information I outlined here?

You can go through your business and decide if you are teaching how to fish or are you selling poles, boxes, or buttons.

If you are not selling buttons, rethink what you can do in your business to sell BUTTONS and and watch your profits soar as people line up to throw premium prices as you and beg you for more and more. They will be the best customers you ever had.

Better yet, see if you can create a Golden Goose service for your customers. If you ask your customers the right questions, they will tell you what they want.


Buy British?

What do you think of when you hear the term ‘Buy British’?

Does it conjure up images of Union Jack, Bulldogs & Iconic Brands?

Brands like HP Sauce, House Of Fraser, Sarsons Vinegar, Branston Pickle, Walkers Crisps, Hartleys Jam, Jaguar, Cadburys, Tetley Tea, Typhoo Tea, Beefeater Gin … Heathrow Airport?

HP is the famous brown sauce of the Houses of Parliament (hence the name). Nevertheless, it is owned by Americans: Heinz purchased it in 2005, and its made in the Netherlands

House of Fraser is owned by the Sanpower Group, a Chinese corporation that bought it this year for £450 million ($716 million). Before that it was owned by the Icelandic group Baugur

What could be more British than Sarsons vinegar on a plate of fish and chips? A Japanese vinegar manufacturer, Mizkan, bought Sarsons in 2012 for £41 million ($66 million). They also bought Branston Pickle last year for £92.5 million ($147 million)

Walker Crisps are 56% of all crisps and popcorn sold in Britain. The brand was bought by PepsiCo back in 1989. (In America, Walkers are called Lays)

Weetabix, the famous breakfast cereal, has been in Chinese hands for two years. Shanghai-based consortium Bright Food bought it in May 2012

Hartley’s Jam was bought by American corporation Hain Celestial in 2012, for £200 million ($320 million)

The car manufacturer Jaguar was bought by India’s Tata in 2008. Before that it was owned by Ford — based in Detroit, Michigan

Manchester United and Queen’s Park Rangers both play in the English Premier League. United is owned by the Glazer family of the US; QPR by Malaysian tycoon Tony Fernandes

A third of the milk drunk in Britain is owned by foreign companies: Wiseman Milk is now part of the German group Müller, which bought it in 2012

Cadbury has a similarly dominant position in the British chocolate market. It was bought by Kraft in 2010 and is now incorporated into Mondelez International, a US company (British law states that everyone must eat a Terry’s Chocolate Orange at Christmas. But Terry’s is also owned by Mondelez, and the orange factory is in Poland)

Tetley Tea has traded on its English heritage for decades. However, it is owned by India’s Tata Global Beverages. Another Indian group owns Typhoo Tea: Apeejay Surrendra bought it in 2005 for £80 million ($127 million).

Newcastle Brown Ale was purchased by Heineken of the Netherlands in 2008. The beer is produced in Yorkshire in the same factory as John Smith’s, also owned by the Dutch

For many people, Beefeater Gin means London and the Tower, but the French group Pernod Ricard has owned it since 1987

Scottish Power has been controlled by the Spanish multi-utility Iberdrola since 2006. nPower was bought by the German provider RWE in 2002.

Thames Water has been owned by the Macquarie Group of Australia, since 2006. Northumbrian Water Group was bought by Chung Kong Infrastructure in 2011.

O2 was bought by Telefònica, a Spanish group, in 2005

EE is the largest mobile network in Britain. It is a joint venture between Deutsche Telekom and Orange SA. (Orange used to be a British company, before it was bought by France Telecom in 2000.)

Even Heathrow Airport is owned by foreigners: a consortium of international investors, lead by the Spanish Grupo Ferrovial, has controlled it since 2006

ASDA is actually a Wal-Mart subsidiary since 1999. The American giant bought it for £6.7 billion ($10.7 billion)

Boots UK is the latest British brand to defect: Walgreens, the biggest pharmacy company in the world, bought it this August for £5.65 billion ($9 billion). It was previously owned by Stefano Pessina, an Italian entrepreneur

NOT A Cocked Trigger After All

I hear it all the time ..

“Oh, yeh, well, it’s OK if you don’t have mortgage payments, school fees, car payments, kids and all that – if I my life wasn’t taken up with all that stuff, man, I’d be off”

Really? Would you?

See, most people like to THINK they are a cocked trigger, just waiting until the planets line up, they’ve got a divorce or their parents pass or they win big – whatever, THEN, they can climb mountains & ford streams & live the life of an Ibiza DJ

But this is usually bollox

Like Gulliver, tied down with the cumulative strength of 1000 fragile ropes, not one of which could hold him, we are all full of ‘if only’ and ‘when’ – but the truth is, the vast majority of folk were they suddeny untethered, would just blink in the sunlight

I speak to people who have been made redundant. They have £30k burning a hole in their pocket, seriously considering spending £28k on a fucking wheelie bin cleaning franchise, but thats not what bothers me …

What bothers me is, the FEAR of blank page they are now faced with. Given the sudden opportunity to be the author of their own destiny, the true master of their soul … they freeze. Will NOT grab that rudder

I’m selling them on what a wonderful opportunity they have, and they are scared. Scared because all those excuses, the debts, the job, all that shit they’ve been trotting out for years as to why they can’t or never will, are suddenly gone

And faced with the fact they can, within reason, now be, do & have anything, its a sobering realisation they have no goals. No grand plan. No dreams to speak of. Alas, they never were a cocked trigger. It was all just chin music

Like the slave on a plantation handed his certificate of freedom, sure, he kicks his heels and whoops n hollars a while. Then looks into the faces of his friends & family, looks down that dusty road to town & realises he has no clue what to do with himself. He never was a slave. No clue what to do with freedom.

A fuzzy future has no pull power. You cannot buy a ticket to ‘warm & sunny’

Lifes plan needs specifics. What are YOUR hopes, dreams, goals & aspirations for the next 90 days, 12 months, 5 years? Can you say?

See, people come to me and moan they are not making decent money & I ask them – “OK, What is the most expensive thing you have for sale right now?”

They say – “Err, $27”

Even if the planets line up and a some millionaire falls in love with their story & offers to buy everything & anything they have right now, all their shit, every offer – how much would they make?

“The easiest way to make £1000 is to sell something for £1000” – Sir Alan Sugar

No More Awestruck

When I was a kid, almost anything new that came along had my jaw open. Each new toy or even kitchen gadget had me saying waaaaaaaw, but I don’t see that today

Nothing surprises todays kids & that’s sad, don’t you think?

The phone watch is now a retail item, but when I was young, that was Dick Tracey stuff. Hell, the ‘communicators’ that Mr Spock & Kirk flipped open to speak to each other was a fantasy – now every 12 year old yin yang has a low level satellite transceiver in their pocket

Remember when you first saw or tried the original TV tennis computer game? Just two flat paddles ponging a square ball (!) across the TV screen – but we thought it was amazing to be in control of making something happen on our own TV

So what would it take to have your average youngster in awe these days? What WOULD have them stand there in disbelief? Not much I reckon. They have been brought up to expect constant innovation, and we’ve lost something forever

I genuinely feel sorry for future generations of kids – and adults that will seldom be awestruck ever again

“The most beautiful thing we can experience is the mysterious. It is the source of all true art & science. He to whom the emotion is a stranger, who can no longer pause & stand wrapped in awe, is as good as dead, his eyes are closed” – Albert Einstein

The Most Powerful Verbal Tool

The most potent verbal tool is … A compliment

Oh, the power that’s available if you understand & use the ART of the compliment

Yes, Art. There is an art in both giving & receiving a compliment. Sadly, most people simply don’t know how to do either.

Lets look first at giving …

When we give someone a compliment we call it ‘paying’ – because, just like ‘spending’ time, someone way back when realised compliments, like time, are a currency

When I talk about compliments being a ‘tool’ & having ‘power’ I don’t mean to sound cold or manipulative, but – the fact remains that humans usually DO use them as currency. It COSTS the person giving the compliment something – there is RISK in exposing our feelings & the recipent should understand & acknowledge that

Compliments are potent medicine & by-pass many modern filters, especially if they are meant – if the compliment is sincere. You can always find something abouth the other person to compliment – if you want to, and if they are socially calibrated, the receiver appreciates what it cost you to pay it

So the art of paying is about bravery, timing & sincerity

I have a confession. When I meet someone new, in either a social or business setting, I pay them a compliment for two reasons. First, we both get a fuzzy feeling & few things build rapport quicker than a sincere compliment …

My second reason is … it’s a VERY useful shortcut. I can tell a LOT about a persons self worth & social calibration in seconds just by the way they RECEIVE a compliment. What they DO with it.

Time to CHECK YOURSELF. When someone pays YOU a compliment, are you ‘uncomfortable’? Do you immediately deflect, deflate, reject or ignore the compliment …

He: “Oh, that’s a beautiful dress”

She: “What, this old thing? I think think hem is coming down, again, & it’s covered in cat hair”


When someone has been brave & sincere enough to PAY you a compliment, at COST to themselves, why oh why would you catch it & throw it on the floor or dodge it altogether?

THINK. WHY was the giver paying you the compliment. What are they REALLY saying?

In the above scenario, the guy is saying – “I want you to know I approve of the way you look, & it’s important to me you understand I’m brave enough & sincere enough to actually open my gob & say something. I sure hope that’s OK & I haven’t made a fool of myself. Again”

Did her ‘this old thing’ response validate his effort? Recognize the real message & meaning? Acknowledge his emotional ‘cost’? Nope, she immediately de-valued the gesture (and if you think about it, her response actually suggested he was WRONG. Ouch!)

So – what should she have said?

“Why, Thank You” (essential part one – acknowledgement. Letting him know compliments are appropriate, well received & safe) Leads to optional part two: “You’re looking fit yerself” = reciprocation.

Look how much those two got ‘said’ to eachother in just a few words!

Imagine you were a real fan of say, Michael Bublé. You get to meet him & blurt out – “Michael – I know you must hear this all the time, but I’m a real big fan of your work – I just loved your last album”

Can you imagine Michael Bublé responding with …

“Really? You should have heard the stuff that didn’t make the cut. My god, soooo many tunes I just couldn’t get right, with most of my songs the harmonies just don’t …”

No, he would just say – “Thank you very much – I sure appreciate that. What’s your favourite track?”

He knows his work is well received. His self-worth is validated daily. He also understands that the fan was taking a HUGE risk with that ‘I know you hear this all the time’ line so he validates the compliment & repays with momentary engagement

THAT, is social calibration & that’s how to receive a compliment

So next time someone pays YOU a compliment (even if they cock it up but you can still ‘hear’ the real message) don’t dodge, stomp on it, let it fall to the floor or pour cold water on it – understand the cost & display your self worth by saying …

“Oh, Thank You”

Slow Loading Pages?

Slow loading webpages can be REALLY annoying

People are so capricious they will not wait, so if your webpage / site is slow to load, there are plenty of places to find the load speed (or lack of it) but where do you go to discover WHY it’s slow, & WHAT is slowing the overall load time?


Browse In Private

Did you know that visiting the top 50 websites will install over 3,000 tracking files on your computer?

If, for whatever reason, you would prefer to browse the internet in privacy, blocking cookies & tracking & hiding your IP address, here’s a solution. It’s called Epic Browser & you can download it free HERE

The Internet Time Machine

Do you ever wish you had an internet time machine you could use to go back & see earlier versions of either your own site/s or what Facebook looked like when it started?

Well, there IS just such a machine – its called ‘WayBackMachine’ and this is how it works …

Just like Google ‘spyder’ and crawl the internet ‘indexing’ (storing) webpages so you can find them with search, so WaybackMachine has taken ‘snapshots’ of millions of webpages … for years – & stored them in a virtual vault

How many webpages? How about 452 BILLION!

You can enter the url (www address) of any site and see if the machine has stored an earlier version of the site. You can also ‘force’ it to copy and store site or webpage

I use this facility when articles appear about me in the international media. I’m fortunate to have had my ideas appear on hundreds of syndicated news sites etc all over the world (CBS, FOX, CNN, NBC etc etc) but …

I know these pages will eventually dissapear as new content & stories take the place of mine. Sometimes the articles are only visable for days – so when something from or about me appears on a page somewhere, I get the page address & use TheWayBackMachine to index it … forever

This way, if someone (including me) questions what the article said, or if it even appeared at all, I know that snapshot page is stored in the Machine & I have the archive url which the Machine gives me

This can be fun and VERY useful for all kinds of personal, professional & legal reasons ;0)

Go and check it out HERE

The Four Blind Men & The Elephant

Is it possible for people to hold different (even opposing) viewpoints and all of them be right? The answer is YES, & today, I’m going to prove it …

Let me tell you the story about the Four Blind Men & The Elephant

Many years ago, in a land far far away (!) there were four blind men who all live in a monastary

They did everything together, including taking classes together. One day, their tutor, an old & wise Monk, was in the garden telling the class about the animals in the Jungle

Because his students were all blind, he was having a tough time describing the animals. As you would.

The Monk had an idea. As the circus was in town he thought he would take the men to actually meet a real live elephant

When the day came, each man approached the young elephant one by one. The first man reached out & grabbed a tusk …

“Ah, Elephant” he shouted, finally experiencing for himself what an elephant really was. “Elephant like snake in garden”

(Yes, they weren’t from Barnsley)

The second man apprached Mr. Elephant, but the first thing he grabbed was it’s tail …

“Ah, Got it” he exclaimed. “Now I know – elephant like rope, not bloody snake you idjaaat”

The third man reached out, but he grabbed the elephants leg

“Ah-Ha! Now, I have experienced it for myself. Now I know. Elephant is like tree, you three are blind AND stupid”

The fourth blind man stepped forward next, but he grabbed an ear

“Ah, you are all wrong my friends. Elephant like big banana plant in garden”

These men will go to their graves arguing over what an elephant is and is not. They just KNOW the others are wrong because they experienced it themselves – first hand!

What beliefs do you hold dear David, that might be challenged by a change in perspective, or someone elses point of view?

The Transparent Train

I got some great feedback after writing about the four blind men & the elephant. The story proved you can experience something first hand & STILL be wrong not right, due to limited or skewed perspectives

I want to give you my second story about that same lesson about perspective. While I can’t claim to have come up with the blind men & the elephant story, this next one is 100% my own creation!

OK, you & I are sat opposite each other & I’m now rather annoyingly bouncing a neon yellow tennis ball between my feet. Donk Donk Donk Donk Donk

Now if you were to just watch the ball, you would see that (thanks to the LAW of gravity) is going up & down between my palm & the floor. Up & down. In order for the ball to return to my palm each time, it must be going vertically up & down, correct?

There is NO ARGUMENT that the yellow ball is moving vertically & only vertically, right? Right.

Now lets imagine that you & I are, in fact, sat opposite eachother on a moving train, and the train is made of perspex, so it’s transparent – everything else is the same. Donk Donk Donk.

Our friend, however, is stood trackside as our train passes.

As we pass by she can see the bouncing ball, and with her finger she draws in the air the way the ball is moving. She draws a wave, as to her the ball is not only moving vertically, but also horizontally given the train is passing by

You would go to your grave knowing for SURE (because you witnessed it yourself with your own eyes) that the ball was only moving vertically, describing a straight line up & down.

You saw it.

Our friend would go to her grave knowing for SURE (because she witnessed it with her own eyes) that the balls movement described not a vertical line but a wave

A vertical line is not a wave & a wave is not a vertical line

So, who is ‘right’ – & how violently would each defend their belief?

Shorts: ON Brain: OFF

Why is it that otherwise intelligent, professional people seem to lose their minds when they go to a gym?

In their daily work I’m sure they are responsible accountable people, but for some strange reason, as soon as they take their tie off (does anyone still wear a tie? I like ties) & slip on those shorts, they forget basic logic & their IQ drops through the floor

Whatever they do for a job, I’m sure they wouldn’t keep doing something that clearly wasn’t working – but in the gym, thats exactly what happens. Year after year they look exctly the same – or worse

You discover shortcuts, trade secrets & best practices by watching & listening to others in your working life – so why do people insist on doing gym exercises that frankly no one has ever seen before?

I’ve been a personal trainer, owned a gym in Leeds City Centre & been a competative bodybuilder in my time, from shiny health clubs to ‘spit n sawdust’ bodybuilding gyms, & I can tell you these folks are everywhere

Doctors (really), solicitors, accountants, engineers, you name it – all doing stupid injury-inducing fuckwittery

Hey, if they guy who’s taken it upon himself to give you tricep training tips has triceps like steel horsehoes, fair enough switch out what you are doing & give their advice a whirl

More often than not such unsolicited advice comes from cockwombles whos arms are like pipecleaners. Gyms are full of advice from the underqualified & so it is with the marketing advice arena & my own favourite flavour – Information Products

If you want to know how to take the kind of information everyone else struggles to sell for £10 & using my Alchemy formula, create a regular income AND a big ticket product that can be sold for £1000 … or more, go check out my new course HERE

Economics Of Taxation

Suppose that every day, ten men go out for beer and the bill for all ten comes to £100…

If they paid their bill the way we pay our taxes, it would go something like this…

The first four men (the poorest) would pay nothing.

The fifth would pay £1.
The sixth would pay £3.
The seventh would pay £7..
The eighth would pay £12.
The ninth would pay £18.
The tenth man (the richest) would pay £59.

So, that’s what they decided to do..

The ten men drank in the bar every day and seemed quite happy with the arrangement, until one day, the owner threw them a curve ball.

“Since you are all such good customers” he said, “I’m going to reduce the cost of your daily beer by £20″

Drinks for the ten men would now cost just £80.

The group still wanted to pay their bill the way we pay our taxes.

So the first four men were unaffected.

They would still drink for free. But what about the other six men? The paying customers?

How could they divide the £20 windfall so that everyone would get his fair share?

They realised that £20 divided by six is £3.33. But if they subtracted that from everybody’s share, then the fifth man and the sixth man would each end up being paid to drink his beer.

So, the bar owner suggested that it would be fair to reduce each man’s bill by a higher percentage the poorer he was, to follow the principle of the tax system they had been using, and he proceeded to work out the amounts he suggested that each should now pay.

And so the fifth man, like the first four, now paid nothing (100% saving).

The sixth now paid £2 instead of £3 (33% saving).

The seventh now paid £5 instead of £7 (28% saving).

The eighth now paid £9 instead of £12 (25% saving).

The ninth now paid £14 instead of £18 (22% saving).

The tenth now paid £49 instead of £59 (16% saving).

Each of the six was better off than before. And the first four continued to drink for free. But, once outside the bar, the men began to compare their savings.

“I only got a pound out of the £20 saving” declared the sixth man.

He pointed to the tenth man ”but he got £10!”

“Yeah, that’s right” exclaimed the fifth man. “I only saved a pound too. It’s unfair that he got ten times more benefit than me!”

“That’s true!” shouted the seventh man. “Why should he get £10 back, when I got only £2? The wealthy get all the breaks!”

“Wait a minute” yelled the first four men in unison, “we didn’t get anything at all. This new tax system exploits the poor!”

The nine men surrounded the tenth and beat him up.

The next night the tenth man didn’t show up for drinks, so the nine sat down and had their beers without him. But when it came time to pay the bill, they discovered something important. They didn’t have enough money between all of them for even half of the bill!

And that, boys and girls, journalists and government ministers, is how our tax system works.

The people who already pay the highest taxes will naturally get the most benefit from a tax reduction.

Tax them too much, attack them for being wealthy, and they just may not show up anymore.

In fact, they might start drinking overseas, where the atmosphere is somewhat friendlier.

David R. Kamerschen, Ph.D.
Professor of Economics.

For those who understand, no explanation is needed.
For those who do not understand, no explanation is possible

(Thanks to John Harrison for this)

Proof there are no businessmen in Government

And there you have it my friends

In black & white

“The Treasury” expects to save £8 million …

… at a cost to industry & other departments of £80 million!

then has the cheek to say this will save the taxpayer money

Sorry to use profanity but thats just …


Oh, and dont think it would make any difference which party was in power, as this country is run by people other than the puppets you see on screen


Your comment? ….

Devious SOPA Bill – be aware

There is a bill afoot in the US (so it effects everyone) to “combat” online piracy. I want you to spend a few moments in the company of Mike Mozart getting a few startling facts about this hypocrisy, and leave me a comment below please

Important UK Update >>>> HERE

How much is enough?

An American businessman was at the pier of a small coastal Mexican village …

… when a small boat with just one fisherman docked with his catch of several large yellow fin tuna. The America complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied only a little while.

The American then asked why didn’t he stay out longer and catch more fish? The Mexican said he had enough to support his family’s immediate needs. The American then asked, but what do you do with the rest of your time? The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life, senor.”

The American sniggered. “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds buy a bigger boat. With the proceeds from the bigger catch you could buy several boats, eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman pondered this, then asked “Senor, how long will this all take?” To which the American replied “Well, maybe 15-20 years.”

“But what then, senor?” The American laughed and said that’s the best part. He explained that when the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions.

“Millions, senor? Then what?” Said the wide eyed Mexican

The American said, “Well, then you would retire to a life of ease my friend. Maybe move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”


Being ‘Professional’

What does that mean, being ‘professional’?

Are brain surgeons professional? You bet!

So, would you want the brain Surgeon operating on you to …

  • take a call whenever it came through?
  • be distracted by someone that wanted to waste his time?
  • not finish what had been started?
  • leave it to another day?

No?  Then don’t do these things yourself

You will say ‘Wow’

Here is a famous quote from Calvin Coolidge …

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

I want you to think about that – Unsuccessful men with talent / Educated derelicts part, and watch this …

… and 1 year later …

To me, the greatest tradgedy is that after The Columbus Dispatch made the video that received millions of YouTube views, and Entertainment Tonight doing the ‘heavy lifting’ on the project that is this man, he credits god FFS

The strapline of his book is … “how faith, hard work & humility brought me from the streets to salvation”

With due respect to the guy, it absoloutly was not faith or hard work that got him off crack, fixed his teeth, and gifted him a home, a job & a new celebrity. It was the vision, money & hard work of fellow humans – without whom his god would have seen him still a panhandling crackhead

Please leave a comment with your thoughts / reaction …

WiFi Hack Alert

Do you use a laptop? Do you ever use WiFi?

Ever use your laptop in a Cafe or MacDonalds etc?

Have you heard about the “Firesheep” hack?

Here’s a quick video about the need for laptop wireless security and how easy it is for someone to break into your accounts if you aren’t protected accordingly.

In less than 5 minutes, the problem is explained and fixes are offered, one of which is free

Don’t let Firesheep get you.

Please leave a comment if this was useful to you …

This Info Wont Be For Everyone!

Only a very small percentage of people using the Internet are aware of the, um, darker side of the medium

As we have seen, several high profile Internet marketing ‘names’ have been under the spotlight for what some call shenanigans, & others call ‘only business’ – However … thats Chicken Feed

The big companies such as Google & eBay aren’t exactly, err, squeaky clean!

For those of you who want to go much deeper down the rabbit hole, I present here a few links to information which …

  1. If you are interested in ‘internet law’
  2. You kinda like to read a lot

… you will find fascinating methinks

OK, first up, 3 guys accused of  ‘cookie stuffing’ to make money from the eBay affiliate program (you did know eBay has an affiliate program didn’t you?!).

So whats the big deal with this cookie stuffing?  Well, about $15 MILLION in affiliate commissions is all!

You can read about the case against them HERE

Read one of the defendants responses HERE (Sure takes the shine of eBay’s image to say the least!)

And finally, if all that WAS your cuppa tea, HERE’S yer man for more of the same

(Links open in new windows)

My thanks to Lee ‘X Files’ Regan

Facebook > Clickbank Ads Bullshit

This is an old 2010 post, before FB advertising as we know it now migrated to the Newsfeed. This post is all about the Right Hand column ‘thumbnail’ ads, and is still relevant to those ads …

You know me, I’m all about the ‘polarity response’ so here goes …

Have you noticed the legion of ‘make money on FaceBook’ products being thown at you at the moment? Dozens of video courses etc all telling you how to put ads for Clickbank offers on FaceBook, and make thousand$ every month?

The creators of some of these courses get all their pals to ‘launch’ the product, they sell maybe 1500 units @ say $97 in one push, and therefore next month they have a cheque from Clickbank for, err, $150,000 to wave in your face …

“Look how smart I am, look how much money i make from Clickbank, I’ve got the secrets the Gurus dont want you to know etc etc blah blah bollox”

Guess what, they absoloutly did not make that money palcing ads on FaceBook, and sending those clicks to either CPA (Cost Per Action) offers, or Clickbank products

Facebook –> CPA doesn’t work because the numbers dont stack up. Sure, they get $5,000 cheques every month from the network, but it costs them $4900 in adclicks to get it.

Facebook –> Clickbank doesn’t work well for TWO very good reasons.

The first is the SAME reason Amazon is growing like a weed, by the way …

Think about the mindset of Amazon users & the context of its use. No one ‘surfs’ Amazon. No one ‘browses’ it for entertainment. No, you – me – everyone visits Amazon …

  1. We have already decided to buy a product
  2. We are now just looking for a vendor to supply what we have already decided to buy

This means, people looking on Amazon have whats known as an exceedingly high commercial intent.

They are there to ‘buy’ something, no other reason

Facebook is the polar opposite. People go on FB to do anything but buy. They are there to ‘nosey’ – NOT to buy stuff.

As an ‘audience’ they have an exceedingly LOW commercial intent

Sure, if your FB ad is well targeted it will get the clicks. No doubt about it. My FB ads have gotten hundreds of clicks within hours sometimes, but guess what … they dont buy in great numbers, because the CONTEXT is all wrong. Like people coming up to you on the beach, or pitching you an MLM deal at a party. GO AWAY!

Second reason direct selling using FB ads (as opposed to community building or two step or opt in) is not a good strategy is to do with the way the ads are ‘found’ by the audience.

FB vs. Google Ads.

With Google Ads (AdWords) you find the ad (as a result of a keyword search). With FB ads, the ad finds you!

This means, your Google ad could be seen by legions of different searchers every day. Your FB ad however will be seen by the same (targeted) person every day.

So let me ask you … even if your ad is perfectly targeted to the user (you have a golf offer only appear on profile pages of people who have listed Golf as one of their interests)  because its ‘for them’  YES they will click it.


After visiting your offer (or a clickbank product salespage) not only will they not buy in large numbers (because of reason #1 above) but they will never click that ad link again – why would they – they know where it leads!

So, not only is the context entirely wrong for direct marketing ads, but the ad will be ‘spent’ within weeks at best, usually days, once everyone in the target audience had clicked or dismissed it!

IN MY EXPERIENCE Facebook ads dont convert well for most people, and have a relatively short life

Someone needed to say that, by the way.

Are there exceptions? Always. There are some very very smart Professional Social Media Marketers out there who work miracles for their clients, but they prove the rule by being exceptions. Most regular businesses struggle to make it work. Ads to do with holidays, credit cards & local vouchers do well, as might special interest DVDs (until all the target audience has seen the ad).  So save your money unless the FB info product is about building communities & lists, NOT about selling stuff  ‘off the page’ … or hire a Pro (Put the cook in the kitchen)

Just to be clear, Im NOT talking about FB Fanpage community, list & relationship building which may THEN lead to a sale further down the pipe here. Those things work & work quite well. I’m talking about 22 year old spivs banging out ‘how to make a fortune sending FB users to clickbank’ video products and other such bullshit

Your comments, please …

Poverty of Attention

Almost 40 years ago, in 1971, at the dawn of the Information age, the social scientist Herbert Simon wrote:

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of it’s recipients. Hence a wealth of information creates a poverty of attention”


Things You (Probably) Didn’t Know About Me

Here are a few things about me you probably didn’t know …

I was ‘educated’ by Jesuit Priests at an all boys college in Leeds

As a result, I was terrified of girls … until I discovered their secrets! (As an aside, I also went to Further Education College to study Pure Maths, Applied Maths & Physics. Guess what, after all that ‘education’ I dont have one achedemic qualification to my name. Everyone expected I would do well, and on the back of that expectation & a 2 minute interview I was accepted into FE college before the ‘nil points’ result came through – by which time my world was growing exponentially)

I never let schooling interfere with my education - Mark Twain
The only thing that interferes with my learning is my education - Albert Einstein

I speak enough Farsi (Persian) to get into & out of trouble if I’m ever in Iran    که به احتمال زیاد نمی
I hold a Gaming License

I worked as a Croupier, Gaming Inspector, Pitt Boss & Cashier in Casinos for 9 years. Very strange business. No commodity traded, nothing is bought or sold, just the transfer of money back & forth. Makes for some strange attitudes & paradigms at both sides of the tables.

What that life taught me …

A mans worth cannot be judged by his pocketbook. Having a few quid in your pocket won’t stop you being an ass. Excess money, like excess alcohol doesnt change a person, it reveals them

I was a guest columnist on the Daily Mirror’s ‘Biz Bureau’ (as was S’Rallan Lord Sugar)

What that taught me …

Entrepreneurs struggle to get good advice. I often despair at the advice ‘experts’ give small businesses. If someone is on the wrong track they don’t want speeding up, they need turning around! More tuff love needed out there.

When someone invests themselves in a pet project for 6 months before it falls on it’s ass, they moan about the time & money they’ve lost. Truth is, if time were so valuable, we wouldn’t waste so much of it now would we … and let’s face it, we can always find a few quid to poke an interesting idea with a stick. No, the price they really pay is in lost enthusiasm & momentum. Fail forward fast.

I was a competitive bodybuilder in the 80’s

… even won a few trophies don’t you know. My most treasured … Mr Leeds, Best Poser, 1988! LOL.

What that life taught me …

Although bodybuilders furnish many of the totems of health (abs, low bodyfat, tan etc) they are in fact more akin to daredevils than health nuts. Bodybuilding has nothing to do with health. Small men can come in big bodies, and vice versa People are VERY susceptible & responsive to to celebrity endorsement. I met Arnold Schwarzenegger in 1981. He said … “It’s more want power than willpower”. Fat is not your enemy – sugar is. Abs are built at the dinnertable. Low bodyfat is 80% diet 10% cardio 10% belief & persistance. Many very smart people leave their brains at the gym door

I’ve been a luvvie

I’ve done a bit of acting. Thats me in the BBC political drama ‘Underbelly’.

What that taught me …

Many many performers, but especially actors, live in fear of being ‘found out’. It’s called the Impostor Syndrome – and VERY few ever settle in to a genuine belief in their own talent. Even household names secretly await that phone call or knock on the dressing room door to hear someone say – “We’ve rumbled you. You’ve gotten lucky so far, but it’s over”

Many professional actors aren’t very good at being themselves. Writers & editors are the ‘photoshoppers’ of the acting world. Add world class lighting & makeup & you can even cast Orlando Bloom as an action hero, and he doesn’t weigh more than a buck-05 wet through

I was a Clothes Horse Model

Yes, I did a bit of modelling back in the day

What that taught me …

A mans status in the pack can increase with age. A Womans is time stamped. Even less secure than actors, models know they are bringing nothing to the table they haven’t been gifted.

Beautiful Women know deep down that looks alone are not enough to keep an alpha male’s attention (How many female models can you name who are shacked up with male models?)

There is a huge difference between being good looking & being attractive

I was a Nightclub Manager

At Madisons / Sunset & Vine, Leeds. I must have been the ‘Assistant’ manager because my wage packet said ‘Ass Man’

What that life taught me …

At the end of the night, the Womens toilets are waaaaay worse than the mens. We once found a plastic bag with … Oh never mind

… and 15 years later a Bouncer

What that life taught me …

Alcohol is the worst drug by far. Being a Doorman polarizes both men & women. Men either want to pal you or punch you, women are either all over you or totally ignore you. Much like in the military, men watching each others back can lead to lifetime friendships. The last resort strike of the professional is often pre-emptive

Many years a Saleman & Sales Trainer

What that life taught me…

Ha. Where do I start. Selling is the highest paying hard work, & the lowest paying easy work in the world.

Systems beat talent all day long

I’m an old Raver

I love trance, especially 90’s & Armand van Burren

What that life gave me …

The best nights of my life … by far

From the original Glasshouse in Leeds to Joy Reunions to DC10 on Ibiza. Hundreds, or even thousands of strangers all luvved-up, as one, zero conflict, all swept up, rushing, weeping with positive emotion, the true altered state. Changed my life for the better, forever.

So. What business are you in?

Go round the room and ask that question. Maybe someone says ‘banking’ (although they don’t own a bank) and another says ‘Design Consultancy’. Next pipes up ‘Carpet Fitter’ and the next maybe ‘Therapist’ or ‘Software Developer’

Understand this: there is a HUGE difference between being a Plumber, & being in the Plumbing business. Think of the difference between being a singer, and being in the ‘singing business’. See, Simon Cowell can’t sing a note, yet he makes millions from the ‘singing business’