Four sales in one

When you are selling stuff (and this could include an idea) there are in fact FOUR sales that MUST be made before it’s a done deal

I’m sure there are exceptions to this, but like all exceptions, they prove the rule by being … exceptions!

We would both be wrong

The German philosopher Arthur Schoeppenhauer noted that new ideas go through three phases …

  • First, they are Ridiculed
  • Then, they are Violently Opposed
  • Eventually, they serve as self evident

In 1920, WT Grant saw the potential for putting many small traders under one roof, so opening the first ‘department’ store

Could You Be Wrong?

How long does it take to change your mind?

Many believe that, as their world view is set & their belief systems are in place, it would take a well pondered, well articulated persuasively reasoned argument to make them even consider another point of view.

This isn’t always the case. It’s entirely possible to change your stance 180 degrees in a few seconds …

Buy British?

What do you think of when you hear the term ‘Buy British’?

Does it conjure up images of Union Jack, Bulldogs & Iconic Brands?

Brands like HP Sauce, House Of Fraser, Sarsons Vinegar, Branston Pickle, Walkers Crisps, Hartleys Jam, Jaguar, Cadburys, Tetley Tea, Typhoo Tea, Beefeater Gin … Heathrow Airport?

Slow Loading Pages?

Slow loading webpages can be REALLY annoying

People are so capricious they will not wait, so if your webpage / site is slow to load, there are plenty of places to find the load speed (or lack of it) but where do you go to discover WHY it’s slow, & WHAT is slowing the overall load time?

Try HERE

Browse In Private

Did you know that visiting the top 50 websites will install over 3,000 tracking files on your computer?

If, for whatever reason, you would prefer to browse the internet in privacy, blocking cookies & tracking & hiding your IP address, here’s a solution. It’s called Epic Browser & you can download it free >>> HERE

The Transparent Train

I got some great feedback after writing about the four blind men & the elephant. The story proved you can experience something first hand & STILL be wrong not right, due to limited or skewed perspectives

I want to give you my second story about that same lesson about perspective. While I can’t claim to have come up with the blind men & the elephant story, this next one is 100% my own creation!

Shorts: ON Brain: OFF

Why is it that otherwise intelligent, professional people seem to lose their minds when they go to a gym?

In their daily work I’m sure they are responsible accountable people, but for some strange reason, as soon as they take their tie off (does anyone still wear a tie? I like ties) & slip on those shorts, they forget basic logic & their IQ drops through the floor

How much is enough?

An American businessman was at the pier of a small coastal Mexican village …

… when a small boat with just one fisherman docked with his catch of several large yellow fin tuna. The America complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied only a little while

Being ‘Professional’

What does that mean, being ‘professional’?

Are brain surgeons professional? You bet!

So, would you want the brain Surgeon operating on you to …

  • take a call whenever it came through?
  • be distracted by someone that wanted to waste his time?
  • not finish what had been started?
  • leave it to another day?

No?  Then don’t do these things yourself

You will say ‘Wow’

Here is a famous quote from Calvin Coolidge …

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

This Info Wont Be For Everyone!

Only a very small percentage of people using the Internet are aware of the, um, darker side of the medium

As we have seen, several high profile Internet marketing ‘names’ have been under the spotlight for what some call shenanigans, & others call ‘only business’ – However … thats Chicken Feed

The big companies such as Google & eBay aren’t exactly, err, squeaky clean!

Facebook > Clickbank Ads Bullshit

This is an old 2010 post, before FB advertising as we know it now migrated to the Newsfeed. This post is all about the Right Hand column ‘thumbnail’ ads, and is still relevant to those ads …

You know me, I’m all about the ‘polarity response’ so here goes …

Poverty of Attention

Almost 40 years ago, in 1971, at the dawn of the Information age, the social scientist Herbert Simon wrote:

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of it’s recipients. Hence a wealth of information creates a poverty of attention”

100% spot on for what we see around us everyday, non?

So. What business are you in?

Go round the room and ask that question. Maybe someone says ‘banking’ (although they don’t own a bank) and another says ‘Design Consultancy’. Next pipes up ‘Carpet Fitter’ and the next maybe ‘Therapist’ or ‘Software Developer’

Understand this: there is a HUGE difference between being a Plumber, & being in the Plumbing business. Think of the difference between being a singer, and being in the ‘singing business’. See, Simon Cowell can’t sing a note, yet he makes millions from the ‘singing business’