Can you give away somthing you don’t possess?

Can you assign away a right you yourself never had?

I would love to hear what you think about this – Comments below please

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What I think ‘excess’ anything actually does to a person

Does excess alcohol, money, power or audience ‘change’ a person?

I would love to hear what you think about this – Comments below please

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Risk Elimination!

SHOW your prospect how there is no ‘cost’ to doing business with you
SHOW them how your ‘thing’ is effectively FREE to them
Explain that what you have is 100% tax deductible, maybe?

I would love to hear what you think about this – Comments below please

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Is this the OPPOSITE of the ‘Shoe Button Complex’?

What’s the OPPOSITE of the ‘Shoebutton Complex’? Could it be the frustration we feel when someone we know presses ahead with a business plan, a repair, a restoration, a leaflet print run, a DIY project or whatever … when they KNOW full well we have experience down that alleyway, yet they never ask for our help, advice or guidance?

I would love to hear what you think about this – Comments below please

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Four sales in one

When you are selling stuff (and this could include an idea) there are in fact FOUR sales that MUST be made before it’s a done deal

I’m sure there are exceptions to this, but like all exceptions, they prove the rule by being … exceptions!

We would both be wrong

The German philosopher Arthur Schoeppenhauer noted that new ideas go through three phases …

  • First, they are Ridiculed
  • Then, they are Violently Opposed
  • Eventually, they serve as self evident

In 1920, WT Grant saw the potential for putting many small traders under one roof, so opening the first ‘department’ store

So. What business are you in?

Go round the room and ask that question. Maybe someone says ‘banking’ (although they don’t own a bank) and another says ‘Design Consultancy’. Next pipes up ‘Carpet Fitter’ and the next maybe ‘Therapist’ or ‘Software Developer’

Understand this: there is a HUGE difference between being a Plumber, & being in the Plumbing business. Think of the difference between being a singer, and being in the ‘singing business’. See, Simon Cowell can’t sing a note, yet he makes millions from the ‘singing business’