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2 thoughts on “Seth Godin on your Lizard Brain

  1. I would like to put another point of view. Because our lizard brain is actually a very important part of our make-up.

    Now think: when do you notice your tummy? When it’s hungry of course. Other than that it’s chuntering away doing what tummies do, just about all of it on automatic pilot. Where would we be if our tummies were constantly crying out “what do I do with this pea?” to which you answer “squirt some acid on it and scrunch it up”. Now, it picks up the next one and asks “what do I do with this pea?” And so it goes on …

    Well you get the idea. The lizard brain isn’t very bright, is it?

    Things that are repetitive aren’t usually very interesting. They certainly lose their newness pretty swiftly. Which is where the lizard brain is a very powerful tool.

    It allows you to go about your daily life without having to worry about what you ate for lunch.

    There is a downside too – and I’m not quite sure how to describe this. It’s that the brain has a capacity that saves your thinking power. Like the lizard brain, it’s not conscious – nevertheless, it’s active. Like doing something too frequently becomes the domain of the lizard brain, anything you do too little of becomes dormant. It is a faculty that actively switches things off. So be warned if you’re not using your thinking powers fully, it’ll become prey to this dark force that conserves your brain power.

    • Hi Gemma

      Mmmm – I agree. Its a ‘double edged sword’ – we need ‘repeated-on-purpose’ tasks to embed & become automatic, but we are also a ‘use-it-or-lose-it’ organism, so no repeat, lose the pathway. Thanks for your input :0)