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5 thoughts on “The paradox of choice

  1. Great stuff. Prof Schwartz explains so well what I think we all know to be true as we move further into the 21st century.

    An argument for a less complicated life, a better balance and understanding of ourselves as individuals so we know what we need, and avoid succuming to lectures on what we should have.

    Choice is good though. Don’t want to go back to the days of working down the mine because that’s what every man in the village does! Like the notion of giving some of our ultra-choice culture away to those who still have none…..and see us all benefit as a result.

  2. very interesting especially in the realms of IM where we are constantly bombarded with the “next best thing”. Is selectivity the key, otherwise we get info overload then paralysis. cheers dave.

    • Yes Mike. If you are an employee, you always have someone telling you what to do, and what to do next. They ‘tell you off’ if you are doing something unproductive, something someone else is or should be doing, and tell you what to do after that.

      As entrepreneurs, we have to decide for ourselves, minute by minute, hour by hour, what is best use of our time, what should we be doing now, what we should do next and what we shouln’t be doing at all. This is a real problem methinks

  3. Hi Dave,

    Thanks for sharing this video, I have not seen a Ted Talks before today.

    Very interesting thoughts on too much choice and a definite argument that less really is more.



  4. Hi Dave,

    Thanks for the video, I love Ted Talks, this one took me deep into the realms of paradox.

    For me, at the end of the day, it comes down to ” Hobson’s Choice” : )


    Glynn Hobson