Public Speaking vs. ‘talking while standing up’

Here are two pivotal thoughts that helped me drill thru the rock of my own {fear driven} inertia …

There is a huge difference between being a professional ‘Public Speaker’ and just, well, talking while stood up!

‘Public Speaking’ is a chosen career, an actual profession, a self contained vocation in and of itself

Public Speakers seek to be be ‘booked’ (they get paid for speaking) they are pros, and are trained (by the likes of Toastmasters) to talk about … anything!

Topics are GIVEN to you at toast masters, so people who want to persue that career path learn to think on their feet & ‘wax eloquent’ about anything at the drop of a hat

Professional Public Speaking is all about presentation, practice, cadence, pacing, stage prescence, hand gestures, projection etc etc

Then there are people (like me) who just ‘talk while stood up’

We know we have valuable specialised info to pass on, expertise, authority & chops in a narrow lane about a specific topic or product

I get my edumificational content ‘out there’ in different ways (writing, videos etc) … and another just happens to occasionally be …


Talking to more people than can sit around a single table, sooo I have to stand up

Different from ‘Public Speakers’, I don’t care about presentation, cadence, pacing, hand gestures, stage presence, where my bloody feet are & all that shnizzle

I care more about getting my ideas across to people who specifically want to know what I know about ‘something’ …

… and on occasion, I find talking the best way to get that info out from my brain & into the brain of the folks still sat down

I essentially don’t care about being judged because I understand that …


People who simply ‘talk to a group who know them’ understand at a gut level that It’s Not About Them, it’s about how well the people they are helping to understand something ‘get it’

Worrying about being judged, about how you’ll come across, about if people will laugh if (when) you make a mistake (or not laugh when you tell a joke) or even if they’ll like you is pointless, because … it’s not about you

Also, worrying about where your arms & feet are, your cadence, your phrasing, your stage craft & ‘pauses’ is ultimately quite selfish because …

it’s not about you!

(Have you got that yet?)

It’s not about your ‘performance’ – it’s ALL about getting those neat, elegant, new ideas out of your noggin, out of your gob, through the air, into the lug-oils & into the noggins of those ‘still sat down’ who are probably mighty interested

Tip #1: Just because you are ‘up front & centre’ doesn’t mean you can’t sit down. Sitting down helps a lot.

Tip #2: Only politicians truly speak in PUBLIC. Folks like us are almost always just yakking with a warm audience of friends, collegues or clients / customers … or at minimum have a common interest in sharing ideas

Here are my take aways …


I’m just the vessel, the ‘conduit’ by which some interesting shit gets into other peoples brains. I could have written the content, or made a video of it, but as it happens, I’m just talking about it this time around

2) The ONLY reason I’m stood up front is to be seen & heard better

I’m not getting paid to ‘perform’ so I don’t give a shit about making mistakes, I only care about ‘do they get it, my point, the idea, what I’m on about?’

3) In truth, people are not listening to your words. No one is hanging on your every word – not even the most attentive person in the group. Cognitively speaking, people dont listen at word level. We listen at THOUGHT level, more specifically, at personal thought level.

If (as is desireable) a few people have ideas while listening to you, those ideas will be about THEM … that “something you said” triggered. The idea string they had, about them, is more consuming & important to them than whatever it was you said that triggered their idea

In case you didn’t notice, it’s 2019 (at time of writing)

Look at the explosion of unshaven, scruffy goofball experts in snapback baseball caps & sports shirts making off-the-cuff selfie-stick videos about their knowledge & passions (while wandering around a field, or their kitchen)

The days when someone who knows more than their tribe had to be polished & eloquent & perfect & mistake-free are GONE my friends

These are the days of ‘Facebook Live’ where audiences expect to see humanity in their leaders, not perfection

People these days do not trust thought leaders who are slick, polished, practiced & fault-free

They now WANT that just like me vibe, even from luminaries

One ‘secret’ to writing copy is ‘write like you talk’ ~ and I think a secret to ‘talking while you’re stood up’ is just …

….. talk like you talk sat down but a bit louder

(Please comment below if this has helped you and/or made you think)

Why I’m not a fan of Gary V

I think Gary Vaynerchuck is doing something unique & that’s to be applauded

You can’t sell sameness, remember?

Much like Dr. Jordan Peterson, he is using his words to punch young people (mostly young men) in the face to make them wake up to reality & I find that admirable, I really do


(y’all knew that was coming)

Watching the video below ~ if you didn’t recognise the guy as the great Gary V … wouldn’t you just want to say ~

“OMG who is this wanker. Mate, just shut the fuck up & stop making the magicians’ performance all about YOU and how this is what YOU do in YOUR life & how YOU know exactly what’s happening etc etc. Stop interrupting the bloody trick to talk smack”

(In the end, he didn’t know “exactly what was happening” ~ he got 100% punked … yet STILL immediately claimed ‘thats what he does in his life’ ~ FFS)

Watch, and try not to cringe …

OK OK, so he’s a bit up his own arse, but what about his ‘core competence’ which is teaching people how to build a brand on social?

Surely he has solid sage advice for everyone about that, right?

“I’ve started speaking less to my mum in the last year and a half because I need that 5 minutes to get that one post out” ~ Gary Vaynerchuck 2019


7 Piece Direct Mailer

How would we know if Direct Mail is dead or not?

Follow the money!

If ‘Centuries old’ industries like insurance still find DM profitable, you can be sure it’s not dead. Even at todays postage rates, this is what I received from a big insurance company

Note that they were NOT using ‘two step’ marketing. In other words they did NOT send me this 7 piece mailer in response to any enquiry I made, they mailed ALL this lot out COLD

Did you know … I upload a fresh 1000 name contact list (UK Direct Mail BUYERS) to the members area of Business Model Mastery every month?

This is a list you can download & keep because you will OWN it!

Just one of the legion of benefits of membership. Check it out below!

How To Pre Handle A Price Objection

Price / Fee objection pre handling script

I would love to hear what you think about this – Comments below please

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What I think ‘excess’ anything actually does to a person

Does excess alcohol, money, power or audience ‘change’ a person?

I would love to hear what you think about this – Comments below please

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Digital vs. Analogue?

Are we really living in a Digital world?

I would love to hear what you think about this – Comments below please

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Risk Elimination!

SHOW your prospect how there is no ‘cost’ to doing business with you
SHOW them how your ‘thing’ is effectively FREE to them
Explain that what you have is 100% tax deductible, maybe?

I would love to hear what you think about this – Comments below please

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Is this the OPPOSITE of the ‘Shoe Button Complex’?

What’s the OPPOSITE of the ‘Shoebutton Complex’? Could it be the frustration we feel when someone we know presses ahead with a business plan, a repair, a restoration, a leaflet print run, a DIY project or whatever … when they KNOW full well we have experience down that alleyway, yet they never ask for our help, advice or guidance?

I would love to hear what you think about this – Comments below please

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Four sales in one

When you are selling stuff (and this could include an idea) there are in fact FOUR sales that MUST be made before it’s a done deal

I’m sure there are exceptions to this, but like all exceptions, they prove the rule by being … exceptions!

We would both be wrong

The German philosopher Arthur Schoeppenhauer noted that new ideas go through three phases …

  • First, they are Ridiculed
  • Then, they are Violently Opposed
  • Eventually, they serve as self evident

In 1920, WT Grant saw the potential for putting many small traders under one roof, so opening the first ‘department’ store

Could You Be Wrong?

How long does it take to change your mind?

Many believe that, as their world view is set & their belief systems are in place, it would take a well pondered, well articulated persuasively reasoned argument to make them even consider another point of view.

This isn’t always the case. It’s entirely possible to change your stance 180 degrees in a few seconds …

Buy British?

What do you think of when you hear the term ‘Buy British’?

Does it conjure up images of Union Jack, Bulldogs & Iconic Brands?

Brands like HP Sauce, House Of Fraser, Sarsons Vinegar, Branston Pickle, Walkers Crisps, Hartleys Jam, Jaguar, Cadburys, Tetley Tea, Typhoo Tea, Beefeater Gin … Heathrow Airport?

Slow Loading Pages?

Slow loading webpages can be REALLY annoying

People are so capricious they will not wait, so if your webpage / site is slow to load, there are plenty of places to find the load speed (or lack of it) but where do you go to discover WHY it’s slow, & WHAT is slowing the overall load time?


Browse In Private

Did you know that visiting the top 50 websites will install over 3,000 tracking files on your computer?

If, for whatever reason, you would prefer to browse the internet in privacy, blocking cookies & tracking & hiding your IP address, here’s a solution. It’s called Epic Browser & you can download it free >>> HERE

The Four Blind Men & The Elephant

Is it possible for people to hold different (even opposing) viewpoints and all of them be right? The answer is YES, & today, I’m going to prove it …

Let me tell you the story about the Four Blind Men & The Elephant

Many years ago, in a land far far away (!) there were four blind men who all live in a monastary

The Transparent Train

I got some great feedback after writing about the four blind men & the elephant. The story proved you can experience something first hand & STILL be wrong not right, due to limited or skewed perspectives

I want to give you my second story about that same lesson about perspective. While I can’t claim to have come up with the blind men & the elephant story, this next one is 100% my own creation!

Shorts: ON Brain: OFF

Why is it that otherwise intelligent, professional people seem to lose their minds when they go to a gym?

In their daily work I’m sure they are responsible accountable people, but for some strange reason, as soon as they take their tie off (does anyone still wear a tie? I like ties) & slip on those shorts, they forget basic logic & their IQ drops through the floor

How much is enough?

An American businessman was at the pier of a small coastal Mexican village …

… when a small boat with just one fisherman docked with his catch of several large yellow fin tuna. The America complimented the Mexican on the quality of his fish and asked how long it took to catch them. The Mexican replied only a little while

Being ‘Professional’

What does that mean, being ‘professional’?

Are brain surgeons professional? You bet!

So, would you want the brain Surgeon operating on you to …

  • take a call whenever it came through?
  • be distracted by someone that wanted to waste his time?
  • not finish what had been started?
  • leave it to another day?

No?  Then don’t do these things yourself

You will say ‘Wow’

Here is a famous quote from Calvin Coolidge …

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

This Info Wont Be For Everyone!

Only a very small percentage of people using the Internet are aware of the, um, darker side of the medium

As we have seen, several high profile Internet marketing ‘names’ have been under the spotlight for what some call shenanigans, & others call ‘only business’ – However … thats Chicken Feed

The big companies such as Google & eBay aren’t exactly, err, squeaky clean!

Facebook > Clickbank Ads Bullshit

This is an old 2010 post, before FB advertising as we know it now migrated to the Newsfeed. This post is all about the Right Hand column ‘thumbnail’ ads, and is still relevant to those ads …

You know me, I’m all about the ‘polarity response’ so here goes …

Poverty of Attention

Almost 40 years ago, in 1971, at the dawn of the Information age, the social scientist Herbert Simon wrote:

“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of it’s recipients. Hence a wealth of information creates a poverty of attention”

100% spot on for what we see around us everyday, non?

So. What business are you in?

Go round the room and ask that question. Maybe someone says ‘banking’ (although they don’t own a bank) and another says ‘Design Consultancy’. Next pipes up ‘Carpet Fitter’ and the next maybe ‘Therapist’ or ‘Software Developer’

Understand this: there is a HUGE difference between being a Plumber, & being in the Plumbing business. Think of the difference between being a singer, and being in the ‘singing business’. See, Simon Cowell can’t sing a note, yet he makes millions from the ‘singing business’